LEGO's Creative Visionary Campaign targets a demographic of imaginative, organized, and playful individuals, including children and those with a creative mindset. Drawing inspiration from the Romanticism art movement, the campaign encourages viewers to embrace imagination, curiosity, and playfulness through the tagline "Imagine It! Build It!" In line with Romanticism's focus on nature and individualism, the campaign incorporates natural elements, inviting audiences to connect with the beauty and power of the natural world. Ultimately, LEGO's campaign successfully taps into the innate creativity and imaginative potential of its target audience, fostering a sense of wonder and inspiring limitless creativity through their iconic building bricks.
