Appelle Label Logo video intro

Bringing Concepts
to Life

NEW BALANCE
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Toronto knows the power of waiting—for respect.  In a world chasing instant wins, New Balance celebrates the patience that makes greatness—and turns the wait into a badge of honor.

New Balance logo
Fuzeball Every Fan Giveaway

FUZEBALL
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FUZEBALL EVERY FAN GIVEAWAY connects FUZE Iced Tea with the FIFA World Cup 26™ by celebrating the diverse ways people experience football. 

DEFAÏENCE- New Atelier Edition
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Newly launched: The DEFAÏENCE Atelier Edition, following the brand's standout appearance on Ayra Starr at the 68th Grammy Awards.
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Inspired by the organic beauty of the ocean's seabed, the new Atelier Addition jewelry collection comes to life. DEFAÏENCE's Instagram has the full video!

DEFAÏENCE Atelier Edition
Defaience product video

DEFAÏENCE
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DEFAÏENCE, founded by Nicola Bacchilega (previously worked at VERSACE), is an avant-garde, luxury Italian jewelry and fashion house known for its haute couture designs. DEFAÏENCE has been featured in Vogue, Elle, Harper’s Bazaar, and worn by Jennifer Lopez, Kylie Jenner, Camila Cabello, to name a few.

NOIRGAZE
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Indulgence Reimagined is a visual storytelling campaign developed for NOIRGAZE, a London-based luxury handbag brand founded by Central Saint Martins alumna Vingi Wong, who has worked with fashion houses such as Christopher Kane, Vera Wang, and Jeremy Scott. NOIRGAZE is known for its sculptural designs, vintage-modern aesthetic, and handcrafted quality.

Noirgaze product video
UK Pavilion at Expo 2025 Osaka, by Immersive International Ltd.

UK PAVILION AT EXPO 2025 OSAKA
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In 2023, His Majesty’s Government selected Immersive International as the Experiential Masterplanner and Exhibition Designer for the UK Pavilion at Expo 2025 in Osaka.

LISA REDMAN Ltd.
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Lisa Redman, a Bespoke luxury women's wear designer. Her London studio is a creative hub, attracting talent from various artistic disciplines. I had the privilege to work with Lisa and her team.  

Creative photoshoot for Lisa Redman, designer based in London, U.K