DEFAÏENCE, founded by Nicola Bacchilega, is an avant-garde, luxury Italian jewelry and fashion house known for its haute couture designs. We had the incredible opportunity to create product videos for their upcoming SS25 collection 'SEKHMĒT, set to showcase digitally at Milan Fashion Week SS25. SEKHMĒT collection was inspired by the powerful Egyptian goddess, with a colour palette drawn from the desert landscapes and sunset hues. To ensure the product videos matched the collection’s aesthetic, we tested both gold and silver jewelry, ultimately selecting silver for its perfect alignment with the tones. To enhance the desert theme, we integrated sand particles throughout the video, symbolizing the connection between the jewelry and the natural elements. In post-production, subtle light reflections were added, creating a seamless and cohesive visual experience that ties the collection to the fashion film and other pieces.
Additionally, we created several more videos aligned with the brand's overall aesthetic, featuring a sleek grey background, designed for use on social media platforms during events like sales or store launches.
Concept/Design: Rituparna Appelle
3D: Rituparna Appelle & Arunav Bhatt
Music: DEFAÏENCE
