Oreo is one of the most well-known and commercially successful cookie brands worldwide, recognized for its creative advertising and marketing campaigns. However, its current packaging design appears outdated and lacks innovation. This case study explores the redesign of Oreo’s packaging, focusing on sophistication, minimalism, and sustainability, while preserving the brand’s signature appeal and aesthetics. The new packaging is designed to be fully recyclable, reducing environmental impact while maintaining product freshness. This approach attracts a higher-income demographic and environmentally conscious consumers who prioritize sustainable choices.
