Oreo, renowned as one of the globe's most iconic and commercially successful cookie brands, has consistently captivated consumers with its innovative and creative advertising campaigns. However, as markets evolve and sustainability gains prominence, Oreo recognized the need for a packaging overhaul. This case study delves into the ambitious project of reimagining Oreo's packaging, with the primary objectives of infusing sophistication, minimalism, and sustainability into its design, all while preserving its intrinsic appeal and aesthetics. The redefined packaging not only seeks to elevate the brand's image but also attracts a new demographic – higher-income earners and environmentally-conscious consumers.
